7 Approaches to Social Media Engagement for Higher Education
It’s long been known that the social connections students make, especially in their first year, are critical to increasing retention rates. Social media is providing colleges and universities the opportunity to reach students to better understand their needs and enhance their educational experience.
7 Approaches to Social Media Engagement for Higher Education:
1. Give a Glimpse of Campus Life;
2. Spread the Good News;
3. Ask and Answer Questions;
4. Tell Stories about Student Success;
5. Reward Advocacy;
6. Foster Student-to-Student or Faculty-to-Faculty Discussion;
Resources for journalism educators to stay current on media news & trends
Journalism educators today face the daunting task of staying current in a media environment that seems to be constantly changing. Our classes are already loaded with the fundamentals of reporting and writing. Now we have to add new ideas and tools available in a flourishing digital environment.
More pedagogic change in 10 years than last 1000 years
Search, links, media sharing, social media, Wikipedia, games, open source etc. are ground breaking shifts in the way we learn, says Donald Clark. Unfortunately, they’re not matched by the way we teach. The growing gap between teaching practice and learning practice is acute and growing. Institutional teaching, especially in Universities is hanging on to the pedagogic fossil that is the lecture. The true driver for positive, pedagogic change is the internet.
As the post-PC era moves from interesting theory to cold, hard reality, one of the most pressing questions is: How can we use tablets, and especially the iPad, to help people learn?
Most of the focus has been on ebooks replacing textbooks, a trend fueled by Apple’s recent updates to iBooks. Specifically, the company released iBooks Author, a tool for creating immersive ebooks on the desktop.
Plus, the new iPad is now the first tablet with a retina screen, making reading and watching multimedia on the device even more enjoyable.
But technology is only as good as the system it’s applied to. Much like a fresh coat of paint will not improve the fuel efficiency of a ’69 Mustang, the application of technology to a broken system masks deeper problems with short-term gains.
