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How men and women use the social web:
Will Print Survive the Next Ten Years?
“Zite CEO Mark Johnson, journalist Chris Taylor, Mother Jones editor-in-chief Clara Jeffery, and Federated Media Publishing’s chief community officer Laney Whitcanack discuss whether print media will survive in 10 years. The editorial space and the way we consume news has changed. What will editorial look like years from now? Will curated content really be king? Can non-digital publications stay afloat?”
Do You Share Too Much on Social Media? [INFOGRAPHIC]
“Sharing is the basis of social media, and it can be a beautiful thing. Keeping up with family and friends as kids grow, relationships become marriages and adventures are had — social media can be tons of fun and helps us feel connected to one another.
But when does all that sharing become too much? And when can what you share online actually become dangerous?
A recent study commissioned by Intel found that 90% of American adults think people share too much, and nearly half of adults find the deluge of information to be overwhelming.”
Read more: Do You Share Too Much on Social Media? [INFOGRAPHIC]
Study: 75% of UK journalists source news from known social media contacts
“Oriella Digital Journalism Study also found more than half journalists worldwide use social media, such as Twitter, to source and verify stories, from contacts already known to them.
A study of more than 600 journalists across the world found that more than half source and verify news stories using known sources on social media platforms, such as Twitter, Facebook and Weibo. The research found 75 per cent of journalists in the UK do so.”
(via @ejcnet & @journalismnews)
Read more: Study: 75% of UK journalists source news from known social media contacts
New report out today: 72% of Americans follow local news closely
Most adults follow local news closely, and many rely heavily on local newspapers to keep them informed. Yet, younger local news followers differ from their older counterparts in some important ways, potentially signaling changes to come in the local news environment …
Find out more about these local news enthusiasts, the sources they rely on, and key generational differences in the full report.
Tailored Trends bring you closer
“Trends help you discover the emerging topics people are talking about on Twitter. You can see these topics as a worldwide list, or select one of more than 150 locations. In order to show emerging topics that matter more to you, today we’re improving our algorithms to tailor Trends based on your location and who you follow on Twitter.”
Read more: Tailored Trends bring you closer | Twitter Blog.
7 Approaches to Social Media Engagement for Higher Education
It’s long been known that the social connections students make, especially in their first year, are critical to increasing retention rates. Social media is providing colleges and universities the opportunity to reach students to better understand their needs and enhance their educational experience.
7 Approaches to Social Media Engagement for Higher Education:
1. Give a Glimpse of Campus Life;
2. Spread the Good News;
3. Ask and Answer Questions;
4. Tell Stories about Student Success;
5. Reward Advocacy;
6. Foster Student-to-Student or Faculty-to-Faculty Discussion;
7. Help Students Make Connections.
Read more: 7 Approaches to Social Media Engagement for Higher Education
Advertising: il 60% delle aziende preferisce il web
“Secondo un panel di 180 aziende di Dma Italia, il digitale è la forma preferita per comunicare in quasi il 60% dei casi, era 50% nel 2011. Ad offline in perdita e aumenta invece quella sul web insieme al valore dei lettori. Accenture anticipa che il valore dei lettori online aumenterà del 40% nel giro di tre anni.”
Continua a leggere: Advertising: il 60% delle aziende preferisce il web | Il Sole 24 Ore.
